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line presentation

Line Planning and Presentation for Brands / Category

Objectives :

  • Defining the number of individuals styles or style groups that are needed to meet business target.
  • Balancing a product line by including a range of seasonal & staple styles, fashions & basic styles and setting the width & depth of the collection with reference to the brand image, price points, size range, style, colous and previous season sales record.

Work Presentation Format :

  • Product mix matrix for specific
  • Category / season
  • Line development boards
  • Colour boards
  • Fabric / print boards
  • Style / garment detailed boards

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