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Company Profile
BRIEF
Balance Design & Fashion Consultancy is the venture of its Founder and Creative Head Upma Shrian and was set up in January 2008. It operates with an ever growing network of Design and Fashion consultants who works on projects provided by the Consultancy. Balance bridges the gap in the fashion industry when it comes to providing long term and Short term trends, in the various apparel and design market segments and developing profitable product mix that matches with the target customer's expectations.
It also passionately conducts training and workshops on Dressing up for corporates and individuals as means of non-verbal communication and impact.
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UPMA SHRIAN
Is a Fashion Designer with an experience of nineteen years in the fashion and apparel business. She has been designated as 'Associate Professor' by NIFT, India. Starting her career with designing for International brands like Wal Mart, K Mart, Rene Derhy & GAP, she worked as 'Creative Head' and managed design, research, product development, brand imaging, trend forecasting for multiple Retail brands in India.
Currently her seminars on "dressing up right" receive an overwhelming response from corporate clients, Brands and their customers. Her ability to identify gaps and think differently to meet business goals has established her as an innovative thinker and strategist.
Our Vision
"To emerge as a team of professionals experts who deliver Excellence in innovation, creativity and Integration of design with business profitability".
GOALS & OBJECTIVES
In its Endeavour to provide services related to design, fashion and trainings, Balance works to attain the following goals:
- To integrate design services with consumer preferences for a given market of a product, such that we achieve high level of customer satisfaction.
- To Create aesthetic design experience by balancing design qualities in a product, there by filling the voids in a consumer's exprience.
- To provide exposure to companies and individuals through trainings and workshops on 'dressing up'.
- To impart trainings and workshops to apparel and fashion companies by identifying gaps and sharing best practices in related fields such that it brings the entire team to new performance level.