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Line Planning and Presentation for Brands / Category
Objectives :
- Defining the number of individuals styles or style groups that are needed to meet business target.
- Balancing a product line by including a range of seasonal & staple styles, fashions & basic styles and setting the width & depth of the collection with reference to the brand image, price points, size range, style, colous and previous season sales record.
Work Presentation Format :
- Product mix matrix for specific
- Category / season
- Line development boards
- Colour boards
- Fabric / print boards
- Style / garment detailed boards